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  • Novotel EURO 2024 TV Ad

    Novotel EURO 2024 TV Ad

     

    Campaign Overview

    ‍Our agency was tasked with creating a memorable TV commercial for Novotel that would impress football fans during the highly anticipated 2024 Euro Championship. The goal was to highlight the reliability of Novotel’s internet data service.

     

    Creative Concept

    ‍The commercial features an energetic and tech-savvy grandma who outpaces everyone around her with Novotel’s high-speed internet. Set during a live Euro 2024 match, the ad showcases her seamlessly streaming the game on her phone, cheering passionately for her team.

     

    Execution

    Storytelling

    The commercial opens with our grandma yelling at her mobile phone watching a football game. As the tension in the match builds, her excitement becomes infectious, and we soon hear the famous yell “GOAL”. The climax shows her jubilantly celebrating a goal, emphasizing the tagline, “With Novotel and our data internet, watch the EURO 2024 carelessly ”

    Visual and Audio Elements

    The ad combines dynamic camera work, close-ups of the grandma’s reactions, and crowd shots to build excitement. Authentic football match sounds enhance the viewing experience, making it feel as if viewers are right there in the action.

    Technical Excellence

    High-quality production values ensured that every detail, from the grandma’s expressions to the captivating fan atmosphere, was captured perfectly.

     

    Results

    The TV commercial was a resounding success. Key performance indicators included:

    • Increased Brand Awareness: Social media buzz and online discussions about the commercial significantly boosted Novotel’s brand visibility.
    • Subscription Growth: There was a notable uptick in new subscriptions to Novotel’s services, particularly among demographics that were previously unreached.

    Positive Public Reception

    The ad was well received for its humor, genuity, and unique angle of featuring an older protagonist, making it stand out in a crowded advertising space.

  • Presenting SuperScreen

    Presenting SuperScreen

    Let your screen speak for your business

    ‍Let’s be honest — most businesses have screens that are just… there. A menu loop, a silent ad, maybe a blurry promo that’s been up since last year. But what if your screens could actually do something? Like greet your customers, tell your story, promote the right thing at the right time — and actually help grow your business?

    That’s exactly what digital signage software is made for.

    So, what is digital signage?

    Digital signage lets you control what’s playing, when it’s playing, and even why it’s playing  — all from one place. You can update content on the fly, schedule your promos, or pull in your latest Instagram posts within seconds. In other words, your screens stop being background noise and start becoming part of your brand voice.

    Traditional signage simply can’t keep up with the modern world. Static signs are expensive to update, lack flexibility, and quickly become outdated. Businesses often miss out on opportunities to engage their customers or promote timely offers, all because their signage is stuck in the past.

    Our cloud-based digital signage system called SuperScreen solves that problem by giving businesses complete control over their screens. Users can schedule content, push live updates, run promotions across multiple locations, and even integrate advertising— all from a single dashboard.

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    Why it works?

    1. SuperScreen saves you time

     You don’t have to print or reprint anything — just drag, drop, and you’re done.

    1. It speaks directly to your customers

    You can tailor what’s on the screen based on the time of the day or the location.

    1.  It plays well with your favorite apps

     Canva, YouTube, Facebook, Instagram — just plug them in and let the content roll.

    1. It’s actually fun to use

     No tech team required. No confusing tools. Just intuitive design and real results.

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    Where is this useful?

    Everywhere. But here’s how a few industries are already making it work:

    • Restaurants & Cafés: Menus that update during the day, videos of food that make mouths water, and even QR codes that lead straight to your promos.

    • Retail: Promo videos, flash sales, new arrivals, customer reviews — all cycling on beautifully branded screens.

    • Gyms: Group training schedules, exercise routines, motivational quotes, or even a leaderboard. (Yes, you can have fun with it.)

    • Offices: KPIs in the breakroom, birthday shoutouts, or internal announcements that don’t feel like a boring memo.

    • Events: Need we say more? This thing was made to shine at events.

    Oh but there’s more

    You can even add gamification (yes, like spin-to-win and polls), QR codes to bring people from screen to mobile in seconds, or custom messages that change by the hour. It’s like giving your screens a personality. A helpers personality.

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    One last thing

    Your screens are more than decoration. They’re untapped real estate. They can work for you 24/7, connect with your customers, and leave a real impression. All they need is the right voice — and you’re the one who gets to give it to them.